sony.co.nz Overview
Alexa Rank
581,610
Daily Pageviews per Visitor
2.7
Daily Time on Site
2:15
Bounce Rate
46.4%
Search Traffic
54.7%
Total Sites Linking In
122
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
67.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,286 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sony zv-e10 nz |
3.35% |
|
sony nz |
1.64% |
|
sony zv e10 |
1.44% |
|
sony voice recorder |
1.43% |
|
sony |
1.34% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 114,880 | |
| 107,085 | |
| 57,922 | |
| 86,930 | |
| 153,958 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 102 | 16 | |
| 63 | 2 | |
| 38 | 3 | |
| 20 | 4 | |
| 14 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
international destinations |
4 | 8 |
|
north island |
4 | 8 |
|
po boxes |
4 | 8 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sony wh-1000xm3 |
43 | 46 |
|
sony a7 iii |
42 | 50 |
|
sony zv-e10 |
42 | 36 |
|
sony a7c |
41 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sony fx3 |
63 | 35 |
|
sony wh-1000xm3 |
74 | 46 |
|
sony zv-1 |
63 | 35 |
|
sony zv-e10 |
63 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sony store |
46 | 57 |
|
playstation store |
45 | 11 |
|
ps store |
40 | 13 |
|
ps4 store |
35 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sony a80j |
27 | 0.42% |
|
x9000f |
25 | 2.66% |
|
sony a7 iv |
35 | 0.12% |
|
wps button |
38 | 0.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 74.3% | |
| 74.1% | |
| 63.9% | |
| 54.7% | |
| 42.8% |
| Website | Referral Sites |
|---|---|
| 483 | |
| 162 | |
| 122 | |
| 107 | |
| 105 |
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