sony.com.au Overview
Alexa Rank
107,020
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:48
Bounce Rate
60.2%
Search Traffic
43.7%
Total Sites Linking In
483
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
86.7% |
|
United States |
2.9% |
|
New Zealand |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,476 |
|
United States |
422,401 |
|
New Zealand |
21,226 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sony |
1.91% |
|
sony australia |
1.41% |
|
sony wh-1000xm4 |
1.28% |
|
sony tv |
1.21% |
|
sony wf-1000xm4 |
0.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 69,394 | |
| 40,005 | |
| 113,369 | |
| 595,299 | |
| 104,859 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,004 | 38 | |
| 193 | 2 | |
| 102 | 14 | |
| 70 | 8 | |
| 8 | 36 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mexico city |
0 | 0 |
|
daniel craig |
0 | 0 |
|
assassins |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
logitech mx keys |
42 | 39 |
|
logitech mx master 3 |
41 | 41 |
|
mx keys |
41 | 37 |
|
mx master 3 |
39 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sony zv e10 |
66 | 31 |
|
sony laptop |
75 | 36 |
|
sony wh-ch710n |
69 | 25 |
|
sony rx100 vii |
61 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best graphics tablets australia |
28 | 14 |
|
buy a computer |
27 | 66 |
|
sony zv-1 price |
27 | 69 |
|
buy sd card |
26 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sony e mount lenses |
38 | 0.38% |
|
sony playstation login |
29 | 0.73% |
|
sony log in |
17 | 2.54% |
|
sony 85 inch tv |
26 | 1.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.7% | |
| 42.2% | |
| 41.1% | |
| 25.7% | |
| 21.6% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 483 | |
| 346 | |
| 174 | |
| 109 |
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