scotsman.com Overview
Alexa Rank
20,152
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:42
Bounce Rate
73.7%
Search Traffic
60.4%
Total Sites Linking In
11,945
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
35.3% |
|
United States |
19.7% |
|
India |
7.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
870 |
|
United States |
11,405 |
|
India |
23,456 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
drinking years off life |
2.67% |
|
scotland free sanitary products |
2.65% |
|
wordle |
1.38% |
|
bitcoin price |
1.01% |
|
james mirrlees economist |
0.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,415 | |
| 49,060 | |
| 17,384 | |
| 10,437 | |
| 130,363 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116,202 | 42 | |
| 111,694 | 32 | |
| 106,907 | 58 | |
| 95,505 | 62 | |
| 78,290 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scottish government |
14,368 | 146 |
|
scottish |
14,867 | 146 |
|
scotland |
19,968 | 125 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
alan brazil |
40 | 20 |
|
celtic tv |
37 | 24 |
|
instagram down |
36 | 49 |
|
rino gattuso |
36 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ada cardano |
70 | 41 |
|
solana |
36 | 55 |
|
polkadot |
78 | 50 |
|
coin market cap |
80 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
england vs scotland |
42 | 78 |
|
celtic vs jablonec |
40 | 61 |
|
rangers vs arsenal |
38 | 61 |
|
denmark vs scotland live stream |
38 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pl fantasy |
27 | 0.62% |
|
facebook down reason |
20 | 0.97% |
|
the picts |
17 | 4.25% |
|
emoji day |
33 | 0.4% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60.4% | |
| 59.5% | |
| 51.2% | |
| 32% | |
| 24.7% |
| Website | Referral Sites |
|---|---|
| 11.9 k | |
| 8.3 k | |
| 6.5 k | |
| 2.3 k |
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