visitscotland.com Overview
Alexa Rank
127,639
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:31
Bounce Rate
61.6%
Search Traffic
59.4%
Total Sites Linking In
5,956
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
35.0% |
|
United States |
15.3% |
|
Germany |
5.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,228 |
|
United States |
59,902 |
|
Germany |
27,442 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scotland |
4.44% |
|
edinburgh |
1.78% |
|
kilchurn castle scotland |
1.65% |
|
isle of skye |
1.18% |
|
glen coe scotland |
0.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,078,376 | |
| 39,895 | |
| 275,348 | |
| 2,615,958 | |
| 285,833 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,312 | 30 | |
| 1,185 | 175 | |
| 875 | 80 | |
| 150 | 75 | |
| 25 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
car parks |
70 | 25 |
|
castles |
284 | 31 |
|
scotland |
653 | 45 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
chanonry point |
27 | 15 |
|
scotland england border |
26 | 12 |
|
stoer |
25 | 22 |
|
glen shiel |
23 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
midges |
60 | 39 |
|
kintyre |
10 | 21 |
|
wester ross |
44 | 16 |
|
kerrera |
44 | 11 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best time to visit scotland |
20 | 50 |
|
best time to visit scotland weather wise |
18 | 54 |
|
scotland sites |
18 | 26 |
|
best waterfalls in scotland |
18 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
forth rail bridge |
20 | 3.78% |
|
train edinburgh to london |
23 | 3.1% |
|
best place to see the northern lights |
23 | 3.07% |
|
st andrews day |
16 | 4.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 68% | |
| 63% | |
| 59.4% | |
| 51.6% | |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 1.8 k | |
| 1.7 k | |
| 1.4 k | |
| 135 |
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