heraldscotland.com Overview
Alexa Rank
47,570
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:43
Bounce Rate
76.7%
Search Traffic
49.7%
Total Sites Linking In
6,523
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
55.2% |
|
United States |
12.1% |
|
India |
7.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,489 |
|
United States |
43,490 |
|
India |
59,335 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rwanda opposition leader |
1.73% |
|
paragliding protester arrest |
1.59% |
|
glasgow herald |
1.44% |
|
herald |
1.41% |
|
charlotte riley |
1.34% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 10,342 | |
| 19,593 | |
| 121,579 | |
| 37,985 | |
| 69,058 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116,261 | 42 | |
| 111,763 | 32 | |
| 106,974 | 58 | |
| 85,335 | 86 | |
| 78,344 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scottish government |
13,267 | 91 |
|
scottish |
14,198 | 75 |
|
scotland |
18,628 | 70 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
scott hutchison |
43 | 55 |
|
tom stoltman |
39 | 22 |
|
scotland free sanitary products |
38 | 61 |
|
irn bru |
38 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wayne rooney |
77 | 55 |
|
shannon singh |
75 | 25 |
|
scott hutchison |
76 | 55 |
|
grand tour lockdown |
67 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
denmark vs scotland live stream |
45 | 62 |
|
england vs scotland |
44 | 78 |
|
scottish newspapers online |
41 | 30 |
|
celtic vs jablonec |
40 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cop26 glasgow |
27 | 0.45% |
|
whatsapp problem |
25 | 0.6% |
|
frances shand kydd |
28 | 0.55% |
|
calmac |
27 | 1.55% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.7% | |
| 49.7% | |
| 31.4% | |
| 28.1% | |
| 24.7% |
| Website | Referral Sites |
|---|---|
| 11.9 k | |
| 7 k | |
| 6.5 k | |
| 2.3 k | |
| 2.1 k |
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