rbs.co.uk Overview
Alexa Rank
13,740
Daily Pageviews per Visitor
2.4
Daily Time on Site
3:32
Bounce Rate
24.2%
Search Traffic
19.2%
Total Sites Linking In
897
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
85.3% |
|
United States |
5.4% |
|
Pakistan |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
559 |
|
United States |
68,042 |
|
Pakistan |
37,477 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rbs |
16.55% |
|
royal bank of scotland |
10.85% |
|
rbs login |
8.67% |
|
rbs digital |
7.81% |
|
bank of scotland |
5.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 199,281 | |
| 22,228 | |
| 1,248,612 | |
| 6,551 | |
| 746,897 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,358 | 10 | |
| 1,169 | 2 | |
| 458 | 19 | |
| 288 | 9 | |
| 105 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
entrepreneur |
3 | 65 |
|
banking |
20 | 9 |
|
current account |
60 | 14 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bsb code |
28 | 20 |
|
natwest rbs |
28 | 10 |
|
how to pay my credit card from another bank |
28 | 6 |
|
natwest login |
26 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
natwest group |
14 | 23 |
|
rbsi |
51 | 14 |
|
nat west |
18 | 30 |
|
ulster bank |
53 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
rbs online banking |
43 | 48 |
|
bank of scotland online banking |
40 | 6 |
|
royal bank of scotland online banking |
40 | 43 |
|
rbs online |
33 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
royalbank online |
32 | 0.53% |
|
bank |
63 | 0.01% |
|
rbc mortgage calculator |
33 | 0.28% |
|
open bank account online |
36 | 0.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.8% | |
| 47.6% | |
| 21.1% | |
| 19.2% | |
| 17.3% |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 920 | |
| 897 | |
| 421 | |
| 9 |
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