ratecity.com.au Overview
Alexa Rank
110,982
Daily Pageviews per Visitor
3.7
Daily Time on Site
3:16
Bounce Rate
54.6%
Search Traffic
47.5%
Total Sites Linking In
245
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
83.7% |
|
New Zealand |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,514 |
|
New Zealand |
38,619 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
australian super |
5.24% |
|
hostplus |
1.68% |
|
me bank |
1.6% |
|
unisuper |
1.58% |
|
ubank |
1.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 117,301 | |
| 47,343 | |
| 116,944 | |
| 137,655 | |
| 450,404 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,448 | 2 | |
| 673 | 1 | |
| 658 | 4 | |
| 346 | 3 | |
| 51 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mortgage broker |
44 | 14 |
|
home loans |
222 | 4 |
|
interest rates |
262 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lvr meaning |
35 | 13 |
|
loan calculator |
34 | 66 |
|
family home guarantee |
33 | 9 |
|
interest calculator |
32 | 57 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
australian super abn |
16 | 26 |
|
home loan repayment calculator |
60 | 29 |
|
loan calculator |
65 | 66 |
|
repayment calculator |
65 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
home loan comparison |
46 | 61 |
|
best home loan rates |
45 | 61 |
|
what is comparison rate |
44 | 51 |
|
best investment loans |
44 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
russell investments |
33 | 0.46% |
|
interest rates australia |
16 | 2.63% |
|
mortgage repayment calculator |
36 | 0.17% |
|
ing savings maximiser |
18 | 3.66% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 84.3% | |
| 79% | |
| 73.8% | |
| 73% | |
| 47.5% |
| Website | Referral Sites |
|---|---|
| 865 | |
| 457 | |
| 346 | |
| 245 | |
| 132 |
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