loans.com.au Overview
Alexa Rank
133,901
Daily Pageviews per Visitor
4.1
Daily Time on Site
3:30
Bounce Rate
42.1%
Search Traffic
37%
Total Sites Linking In
237
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
91.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,672 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
car loan calculator |
10.21% |
|
home loan calculator |
8.91% |
|
loans |
8.33% |
|
mortgage calculator |
6.21% |
|
rp data |
5.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 111,486 | |
| 118,327 | |
| 347,347 | |
| 196,919 | |
| 27,888 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,623 | 9 | |
| 346 | 3 | |
| 104 | 5 | |
| 51 | 3 | |
| 41 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
australians |
7 | 0 |
|
savings accounts |
8 | 0 |
|
interest rates |
53 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lmi calculator |
44 | 22 |
|
lmi |
37 | 39 |
|
low doc home loans |
37 | 15 |
|
lenders mortgage insurance calculator |
37 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
personal loan calculator |
74 | 49 |
|
personal loans |
61 | 55 |
|
personal loan |
73 | 52 |
|
credit card |
73 | 55 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheapest home loan rates |
35 | 61 |
|
best private development loans australia low deposit |
34 | 40 |
|
best investment loans |
34 | 57 |
|
comparison rate |
33 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
smart money |
33 | 0.27% |
|
balloon payment |
36 | 0.29% |
|
owner occupied loan |
14 | 3.17% |
|
financial calculator |
48 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.3% | |
| 73.5% | |
| 69.3% | |
| 47.4% | |
| 37% |
| Website | Referral Sites |
|---|---|
| 315 | |
| 245 | |
| 237 | |
| 218 | |
| 132 |
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