nidirect.gov.uk Overview
Alexa Rank
41,501
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:47
Bounce Rate
50.0%
Search Traffic
55.7%
Total Sites Linking In
4,382
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
63.6% |
|
India |
4.4% |
|
United States |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
768 |
|
India |
82,968 |
|
United States |
76,964 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
passenger locator form uk |
1.01% |
|
mot check |
0.82% |
|
uk passenger locator form |
0.76% |
|
northern ireland |
0.62% |
|
http //penalty notice.homeoffice.gov.uk |
0.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 37,778 | |
| 58,928 | |
| 492 | |
| 32,858 | |
| 137,326 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 101,282 | 135 | |
| 2,832 | 46 | |
| 1,172 | 861 | |
| 824 | 33 | |
| 308 | 54 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
self isolate |
40 | 851 |
|
northern ireland |
364 | 175 |
|
local authority |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uk visa |
51 | 46 |
|
uk visa application |
47 | 37 |
|
paye |
45 | 36 |
|
child tax credit |
44 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
self employed grant |
18 | 23 |
|
furlough claim |
25 | 19 |
|
council tax |
55 | 36 |
|
dvsa |
20 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
statutory sick pay |
55 | 13 |
|
statutory maternity pay |
54 | 10 |
|
holiday pay |
45 | 56 |
|
redundancy pay |
45 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
travel green list |
14 | 3.03% |
|
uk criminal record check |
13 | 4.32% |
|
picketing |
29 | 1.45% |
|
minimum wage in the uk |
15 | 4.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 74.4% | |
| 66.9% | |
| 55.7% | |
| 54.7% | |
| 36% |
| Website | Referral Sites |
|---|---|
| 139.2 k | |
| 31.7 k | |
| 8.9 k | |
| 4.4 k | |
| 2.2 k |
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