philips.com.au Overview
Alexa Rank
161,474
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:15
Bounce Rate
46.3%
Search Traffic
57.2%
Total Sites Linking In
477
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
61.4% |
|
United States |
8.7% |
|
New Zealand |
1.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,017 |
|
United States |
219,239 |
|
New Zealand |
23,084 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
philips air fryer |
1.02% |
|
philips |
0.88% |
|
436m6vbpab |
0.72% |
|
philips australia |
0.7% |
|
philips momentum 436m6vbpab |
0.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 114,622 | |
| 142,964 | |
| 187,336 | |
| 139,111 | |
| 1,247,354 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 806 | 5 | |
| 319 | 5 | |
| 70 | 8 | |
| 44 | 5 | |
| 42 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
picture quality |
3 | 17 |
|
medical devices |
35 | 11 |
|
products services |
39 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
philips series 6000 |
38 | 7 |
|
philips sonicare for kids |
37 | 24 |
|
philips 7000 series |
37 | 15 |
|
electric razor |
35 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hue |
69 | 53 |
|
philips smart tv |
55 | 26 |
|
air fryer philips |
56 | 26 |
|
philips shop |
55 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
philips sonicare for kids |
37 | 61 |
|
philips sonicare comparison |
29 | 59 |
|
philips online shop |
28 | 55 |
|
philips oneblade vs pro |
28 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
philips rice cooker |
17 | 4.53% |
|
philips multicooker |
16 | 4.51% |
|
everflo oxygen concentrator |
23 | 1.67% |
|
dreammapper app |
23 | 2.66% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.2% | |
| 54.6% | |
| 45.7% | |
| 44.8% | |
| 37.8% |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 477 | |
| 368 | |
| 218 | |
| 126 |
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