philips.co.nz Overview
Alexa Rank
1,311,597
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:23
Bounce Rate
37.5%
Search Traffic
60.5%
Total Sites Linking In
78
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
100.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
3,164 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
phillips sonicare head |
2.49% |
|
philips pressure cooker |
2.11% |
|
philips sonicare |
1.87% |
|
philips sonicare airfloss ultra |
1.58% |
|
philips hue |
1.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 273,470 | |
| 150,880 | |
| 905,263 | |
| 146,889 | |
| 529,033 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 322 | 5 | |
| 20 | 2 | |
| 16 | 17 | |
| 10 | 23 | |
| 9 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
picture quality |
1 | 5 |
|
medical devices |
5 | 46 |
|
products services |
2 | 56 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
philips avent |
43 | 39 |
|
avent bottles |
30 | 34 |
|
clothes steamer |
29 | 36 |
|
uv lamp |
29 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
philips avent |
56 | 39 |
|
philips tv |
61 | 37 |
|
philips series 7000 |
59 | 22 |
|
philips shaver |
61 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
philips 6800 series 4k ultra-hd tv review |
18 | 25 |
|
lumea for men |
17 | 54 |
|
saeco descaling solution |
16 | 60 |
|
philips 436m6vbrab review |
16 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
e27 bulb |
35 | 0.36% |
|
cfl light |
27 | 1.03% |
|
philip sonicare |
24 | 1.88% |
|
led lights |
49 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.3% | |
| 72.2% | |
| 60.5% | |
| 57.7% | |
| 56.9% |
| Website | Referral Sites |
|---|---|
| 477 | |
| 79 | |
| 78 | |
| 63 | |
| 55 |
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