pfizer.com Overview
Alexa Rank
27,954
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:10
Bounce Rate
64.2%
Search Traffic
47.7%
Total Sites Linking In
8,893
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
41.4% |
|
India |
18.1% |
|
Canada |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
10,004 |
|
India |
16,748 |
|
Canada |
16,376 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
pfizer |
15.83% |
|
paxlovid |
3.13% |
|
pfizer stock |
1.92% |
|
pfizer careers |
1.69% |
|
albert bourla |
1.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 20,289 | |
| 65,075 | |
| 75,583 | |
| 66,353 | |
| 93,891 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 30,855 | 17 | |
| 12,381 | 15 | |
| 1,340 | 278 | |
| 771 | 123 | |
| 657 | 97 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
covid-19 vaccines |
165 | 1,598 |
|
pfizer |
734 | 427 |
|
clinical trials |
422 | 695 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
molnupiravir |
37 | 41 |
|
solo-1 lynparza |
34 | 9 |
|
monapinavir |
31 | 16 |
|
selumetinib |
30 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
novavax |
69 | 48 |
|
ivermectin |
76 | 53 |
|
pcr test |
63 | 48 |
|
coronavirus |
65 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pharmaceutical company |
34 | 56 |
|
pharmaceutical companies |
28 | 56 |
|
pharma website |
25 | 52 |
|
vaccine company |
25 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
inotuzumab |
22 | 4.4% |
|
pfizer malaysia |
13 | 3.31% |
|
children vaccine |
15 | 2.33% |
|
great eastern drug co ltd |
10 | 3.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.2% | |
| 47.7% | |
| 31.8% | |
| 21.8% | |
| 11.1% |
| Website | Referral Sites |
|---|---|
| 19.6 k | |
| 8.9 k | |
| 5.5 k | |
| 4.2 k | |
| 2.9 k |
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