novartis.com Overview
Alexa Rank
74,281
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:51
Bounce Rate
58.5%
Search Traffic
50.2%
Total Sites Linking In
4,149
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
29.0% |
|
India |
8.5% |
|
Switzerland |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
30,139 |
|
India |
94,412 |
|
Switzerland |
4,590 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
novartis |
18.09% |
|
novartis careers |
3% |
|
novartis pharmaceuticals |
1.91% |
|
aimovig |
1.32% |
|
novartis ag |
1.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 63,810 | |
| 18,740 | |
| 29,661 | |
| 28,066 | |
| 30,292 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,496 | 35 | |
| 1,290 | 9 | |
| 626 | 46 | |
| 625 | 21 | |
| 465 | 123 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
drug discovery |
67 | 190 |
|
innovative treatments |
10 | 78 |
|
clinical trials |
270 | 73 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sanofi |
24 | 50 |
|
press release feed |
22 | 4 |
|
venclexta |
19 | 31 |
|
patient assistance program |
19 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
abbvie |
31 | 51 |
|
sanofi |
25 | 50 |
|
takeda |
17 | 45 |
|
biogen |
79 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pharmaceutical company |
24 | 56 |
|
india immunology drugs market |
18 | 60 |
|
pharmaceutical companies in california |
16 | 62 |
|
our company |
15 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
alcon careers |
27 | 1.22% |
|
aimovig ally |
22 | 4.42% |
|
novartis cancer facebook |
10 | 3.96% |
|
ノバルティス |
25 | 1.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.2% | |
| 44.4% | |
| 36.9% | |
| 11.9% | |
| 10.4% |
| Website | Referral Sites |
|---|---|
| 4.1 k | |
| 4 k | |
| 3.1 k | |
| 2.4 k | |
| 2.1 k |
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