merck.com Overview
Alexa Rank
65,681
Daily Pageviews per Visitor
2.6
Daily Time on Site
6:03
Bounce Rate
45.3%
Search Traffic
21%
Total Sites Linking In
5,473
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
55.1% |
|
India |
10.3% |
|
United Kingdom |
4.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,523 |
|
India |
73,629 |
|
United Kingdom |
37,389 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
merck |
15.73% |
|
molnupiravir |
6.83% |
|
merck careers |
3.13% |
|
shingles vaccine |
1.71% |
|
merk |
1.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 185,452 | |
| 20,846 | |
| 76,357 | |
| 116,994 | |
| 63,678 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 12,382 | 15 | |
| 1,341 | 278 | |
| 658 | 100 | |
| 581 | 10 | |
| 367 | 20 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
emergency use authorization |
14 | 2,159 |
|
clinical trials |
101 | 338 |
|
pfizer |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bavencio |
30 | 25 |
|
bavencio approval |
27 | 7 |
|
pfizer |
26 | 57 |
|
biontech |
26 | 48 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
millipore |
31 | 38 |
|
emd serono |
52 | 34 |
|
sigma aldrich |
54 | 50 |
|
serono |
22 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
merck company |
41 | 63 |
|
pharmaceutical company |
29 | 56 |
|
merck & company |
29 | 54 |
|
msd company |
28 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dulera |
39 | 0.49% |
|
janumet |
42 | 0.36% |
|
varivax vaccine |
24 | 2.03% |
|
shingles vaccination |
25 | 1.63% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62% | |
| 47.3% | |
| 21% | |
| 20.2% | |
| 18.8% |
| Website | Referral Sites |
|---|---|
| 8.9 k | |
| 5.5 k | |
| 3 k | |
| 2.9 k | |
| 639 |
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