penguin.co.uk Overview
Alexa Rank
43,704
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:25
Bounce Rate
60.7%
Search Traffic
63.4%
Total Sites Linking In
7,199
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
25.6% |
|
United States |
23.4% |
|
India |
7.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,441 |
|
United States |
22,840 |
|
India |
65,390 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bill bryson |
1% |
|
penguin books |
0.75% |
|
andy mcnab |
0.57% |
|
what is the name of the dog in dr. dolittle? |
0.57% |
|
diary of a wimpy kid |
0.53% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 16,147 | |
| 20,680 | |
| 99,223 | |
| 134,659 | |
| 20,136 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24,565 | 96 | |
| 23,064 | 64 | |
| 13,627 | 63 | |
| 8,092 | 73 | |
| 1,825 | 18 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new books |
425 | 119 |
|
new york times |
423 | 66 |
|
bestselling authors |
550 | 56 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
who moved my cheese |
39 | 44 |
|
dorling kindersley |
37 | 27 |
|
chatter by ethan kross |
36 | 9 |
|
eleanor oliphant is completely fine |
35 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
who moved my cheese |
52 | 44 |
|
the richest man in babylon |
72 | 40 |
|
thinking fast and slow |
66 | 47 |
|
ken follett |
67 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best books to read |
36 | 68 |
|
good night stories for rebel girls |
35 | 72 |
|
12 rules for life sales |
35 | 69 |
|
good reasons for bad feelings |
35 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
adjustment day |
26 | 1.55% |
|
gutenberg revolution |
19 | 4.04% |
|
robin stevens |
16 | 4.93% |
|
gerald durrell |
31 | 0.46% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.4% | |
| 63.1% | |
| 51.8% | |
| 47% | |
| 33.8% |
| Website | Referral Sites |
|---|---|
| 18.3 k | |
| 10.6 k | |
| 7.2 k | |
| 3.3 k | |
| 2.3 k |
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