payments.service.gov.uk Overview
Alexa Rank
46,410
Daily Pageviews per Visitor
5.4
Daily Time on Site
2:30
Bounce Rate
4.8%
Search Traffic
1%
Total Sites Linking In
26
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
58.7% |
|
Kuwait |
19.7% |
|
Pakistan |
4.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,187 |
|
Kuwait |
385 |
|
Pakistan |
14,774 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
pay hmrc |
5.75% |
|
paying hmrc |
4.28% |
|
pay paye online |
3.5% |
|
3d secure v2 |
3.25% |
|
3ds payment |
2.73% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 21,160 | |
| 42,447 | |
| 9,580 | |
| 68,106 | |
| 1,352,660 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116 | 125 | |
| 62 | 87 | |
| 41 | 0 | |
| 5 | 47 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
calculators |
0 | 0 |
|
maternity leave |
0 | 0 |
|
pay period |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hmrc login |
41 | 45 |
|
hmrc log in |
34 | 26 |
|
hmrc sign in |
33 | 21 |
|
government gateway login |
32 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax |
55 | 36 |
|
school holidays 2021 |
60 | 31 |
|
hmrc login |
26 | 45 |
|
hmrc address |
49 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hmrc online |
28 | 16 |
|
companies house |
26 | 17 |
|
company house |
21 | 21 |
|
uk companies house |
20 | 21 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gov pay |
17 | 3.43% |
|
3ds2 |
16 | 2.71% |
|
pay |
60 | 0.01% |
|
worldpay test card numbers |
8 | 3.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 12.3% | |
| 1% | |
| 1% | |
| 0.2% | |
| Website | Referral Sites |
|---|---|
| 6.2 k | |
| 2.8 k | |
| 158 | |
| 26 |
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