otto.de Overview
Alexa Rank
1,969
Daily Pageviews per Visitor
5.3
Daily Time on Site
4:58
Bounce Rate
39.3%
Search Traffic
23.4%
Total Sites Linking In
4,686
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Germany |
86.7% |
|
China |
2.0% |
|
United States |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Germany |
78 |
|
China |
25,543 |
|
United States |
25,864 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
otto |
9.47% |
|
otto versand |
2.29% |
|
otto gutschein |
0.54% |
|
ps5 kaufen |
0.34% |
|
otto office |
0.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,222 | |
| 2,030 | |
| 4,328 | |
| 34,245 | |
| 280 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 21 | 21 | |
| 13 | 5 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cloud services |
2 | 80 |
|
traditional approach |
2 | 74 |
|
microservice |
5 | 43 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air force 1 gs 39 |
45 | 13 |
|
air force 1 weiß schwarz 42 |
43 | 11 |
|
air force 1 37 5 |
41 | 10 |
|
air force 1 weiß 42 |
41 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
about you |
55 | 53 |
|
benuta |
49 | 28 |
|
lounge möbel |
40 | 8 |
|
küchenplaner |
47 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nike free |
48 | 14 |
|
otto.de online shop |
43 | 53 |
|
nike free rn |
38 | 18 |
|
nike free 5.0 |
36 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
samsung tab s7 |
33 | 0.14% |
|
sichtschutz balkon |
15 | 3.35% |
|
aarke carbonator 3 |
18 | 2.11% |
|
outlook kontakte synchronisieren |
13 | 4.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.7% | |
| 44.8% | |
| 33.5% | |
| 25.1% | |
| 23.4% |
| Website | Referral Sites |
|---|---|
| 4.8 k | |
| 4.7 k | |
| 2.9 k | |
| 1.8 k | |
| 1.4 k |
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