optumbank.com Overview

Alexa Rank

14,077

Daily Pageviews per Visitor

7.4

Daily Time on Site

4:50

Bounce Rate

19.8%

Search Traffic

12.4%

Total Sites Linking In

148

Traffic Statistics

Audience Geography

United States
Others
Visitors by Country Site Traffic

United States

98.4%
Rankings by Country Alexa Rank #

United States

2,742

Keyword Analysis

Top Keywords

optum bank
optum
optum hsa
optum bank hsa
optumbank
Top Keywords Search Traffic

optum bank

29.22%

optum

8.87%

optum hsa

7.2%

optum bank hsa

6.73%

optumbank

2.53%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
8,324
23,885
15,944
1,941,310
7,817

Social Engagement

Websites Total Articles Engagement
351 6
85 4
44 14
5 6
1 1
Topic Total Articles Engagement

health care providers

0 0

health care costs

0 0

savings accounts

4 7

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic
Search
Popularity

hsa calculator

46 21

hsa calculator 2018

38 14

myhsabankaccount

36 27

combine hsa accounts

36 12

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site
Search
Popularity

optumid

54 13

bank of america hsa

11 45

healthsafe

39 26

united healthcare eap

53 10

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic
Organic
Competition

hsa online

38 54

hsa investment options

34 64

hsa website

34 54

how much does hsa save on taxes

34 67

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity
Organic Share
of Voice

hsa contribution rules

24 2.02%

check up tools

20 1.4%

optum pay login

14 4.43%

hsa check thing

19 1.58%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
20.4%
12.4%
10.4%
8.9%
Website Referral Sites
1.5 k
439
352
148
122

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