healthequity.com Overview
Alexa Rank
7,774
Daily Pageviews per Visitor
5.74
Daily Time on Site
4:48
Bounce Rate
13.9%
Search Traffic
10.1%
Total Sites Linking In
439
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
99.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,577 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
health equity |
20.09% |
|
health equity hsa |
11.18% |
|
healthequity member portal |
10.06% |
|
healthequity |
9.09% |
|
healthequity login |
5.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 16,239 | |
| 23,881 | |
| 84,297 | |
| 14,077 | |
| 2,328,649 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 85 | 4 | |
| 44 | 14 | |
| 31 | 16 | |
| 5 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
medical expenses |
34 | 7 |
|
health plan |
28 | 5 |
|
savings accounts |
48 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
optum hsa |
44 | 45 |
|
optum bank hsa |
40 | 43 |
|
hsa eligible items |
40 | 18 |
|
optum bank hsa login |
39 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hsabank |
19 | 40 |
|
hsa approved expenses |
61 | 18 |
|
qualified hsa expenses |
64 | 20 |
|
2019 hsa contribution limits |
56 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hsa store |
47 | 47 |
|
how to get hsa reimbursement |
40 | 59 |
|
fsa companies |
38 | 59 |
|
fsa store |
35 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hsa contribution limit |
24 | 2.25% |
|
hsabank login |
32 | 0.74% |
|
reimburse me |
21 | 3.17% |
|
fsa login |
43 | 0.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 25.4% | |
| 20% | |
| 12.1% | |
| 10.1% | |
| 7.1% |
| Website | Referral Sites |
|---|---|
| 439 | |
| 414 | |
| 352 | |
| 148 | |
| 138 |
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