nzherald.co.nz Overview
Alexa Rank
4,672
Daily Pageviews per Visitor
2.87
Daily Time on Site
6:12
Bounce Rate
41.0%
Search Traffic
14.2%
Total Sites Linking In
14,129
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
58.5% |
|
United States |
12.9% |
|
Australia |
6.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
6 |
|
United States |
6,429 |
|
Australia |
897 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nz herald |
6.04% |
|
kangaroos canberra |
1.19% |
|
who was prince's first wife? |
1.16% |
|
herald - breaking news |
0.96% |
|
new zealand herald |
0.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,469 | |
| 22,888 | |
| 3,421 | |
| 20,543 | |
| 33,366 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 144,516 | 38 | |
| 62,595 | 58 | |
| 57,170 | 42 | |
| 3,068 | 5 | |
| 2,602 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alert levels |
5,275 | 98 |
|
new zealand |
29,347 | 38 |
|
auckland |
27,320 | 45 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
waist trainer |
39 | 45 |
|
trademe jobs |
32 | 34 |
|
nick smith |
32 | 24 |
|
climate change commission report |
32 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sally anderson |
78 | 21 |
|
black giraffe |
79 | 35 |
|
matt shelton |
66 | 15 |
|
wellington airport |
18 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pak n save |
50 | 42 |
|
nz housing market |
50 | 47 |
|
all blacks vs argentina |
48 | 61 |
|
all blacks vs south africa |
46 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
croatia vs england |
46 | 0.05% |
|
web jet |
29 | 1% |
|
paul rudd |
57 | 0.01% |
|
grey lynn |
20 | 2.61% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 23.6% | |
| 14.4% | |
| 14.2% | |
| 14.2% | |
| 7.7% |
| Website | Referral Sites |
|---|---|
| 16.8 k | |
| 14.1 k | |
| 4.7 k | |
| 3.4 k | |
| 2.8 k |
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