nrma.com.au Overview
Alexa Rank
51,259
Daily Pageviews per Visitor
5.2
Daily Time on Site
4:39
Bounce Rate
24.0%
Search Traffic
37.8%
Total Sites Linking In
355
Traffic Statistics
Audience Geography
Visitors by Country | Site Traffic |
---|---|
Australia |
89.1% |
Rankings by Country | Alexa Rank # |
---|---|
Australia |
684 |
Keyword Analysis
Top Keywords
Top Keywords | Search Traffic |
---|---|
nrma |
14.33% |
nrma car insurance |
6.51% |
nrma login |
6.16% |
nrma insurance |
4.87% |
nrma green slip |
3.29% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
Similar Sites | Alexa Rank |
---|---|
44,087 | |
129,132 | |
75,011 | |
95,876 | |
46,144 |
Social Engagement
Websites | Total Articles | Engagement |
---|---|---|
354 | 6 | |
67 | 8 | |
59 | 2 | |
31 | 4 | |
16 | 1 |
Topic | Total Articles | Engagement |
---|---|---|
mobile phones |
2 | 1 |
road trips |
1 | 0 |
electric vehicles |
0 | 0 |
Keyword Opportunities
Keyword Gaps
Keyword | Competitors Traffic |
Search Popularity |
---|---|---|
buy insurance online |
32 | 27 |
product liability insurance |
30 | 33 |
road side assist |
30 | 8 |
business car insurance |
29 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
Keyword | Relevance to this site |
Search Popularity |
---|---|---|
home insurance compare |
61 | 21 |
budget direct |
61 | 40 |
cheapest car insurance |
15 | 41 |
allianz car insurance |
50 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
Keyword | Competitors Traffic |
Organic Competition |
---|---|---|
car insurance compare |
47 | 60 |
compare car insurance |
44 | 61 |
insurance company |
42 | 61 |
insurance companies |
40 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
Keyword | Search Popularity |
Organic Share of Voice |
---|---|---|
business insurance australia |
14 | 3.51% |
public liability insurance australia |
16 | 3.47% |
life insurance australia |
17 | 2.27% |
income protection insurance |
27 | 0.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
Websites | Search Traffic |
---|---|
55.7% | |
52.4% | |
49.7% | |
47.2% | |
37.8% |
Website | Referral Sites |
---|---|
527 | |
408 | |
355 | |
219 | |
131 |
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