nrma.com.au Overview

Alexa Rank

51,259

Daily Pageviews per Visitor

5.2

Daily Time on Site

4:39

Bounce Rate

24.0%

Search Traffic

37.8%

Total Sites Linking In

355

Traffic Statistics

Audience Geography

Australia
Others
Visitors by Country Site Traffic

Australia

89.1%
Rankings by Country Alexa Rank #

Australia

684

Keyword Analysis

Top Keywords

nrma
nrma car insurance
nrma login
nrma insurance
nrma green slip
Top Keywords Search Traffic

nrma

14.33%

nrma car insurance

6.51%

nrma login

6.16%

nrma insurance

4.87%

nrma green slip

3.29%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
44,087
129,132
75,011
95,876
46,144

Social Engagement

Websites Total Articles Engagement
354 6
67 8
59 2
31 4
16 1
Topic Total Articles Engagement

mobile phones

2 1

road trips

1 0

electric vehicles

0 0

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic
Search
Popularity

buy insurance online

32 27

product liability insurance

30 33

road side assist

30 8

business car insurance

29 19

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site
Search
Popularity

home insurance compare

61 21

budget direct

61 40

cheapest car insurance

15 41

allianz car insurance

50 31

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic
Organic
Competition

car insurance compare

47 60

compare car insurance

44 61

insurance company

42 61

insurance companies

40 68

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity
Organic Share
of Voice

business insurance australia

14 3.51%

public liability insurance australia

16 3.47%

life insurance australia

17 2.27%

income protection insurance

27 0.64%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
55.7%
52.4%
49.7%
47.2%
37.8%
Website Referral Sites
527
408
355
219
131

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