mynrma.com.au Overview
Alexa Rank
96,458
Daily Pageviews per Visitor
2.5
Daily Time on Site
2:48
Bounce Rate
49.5%
Search Traffic
53.5%
Total Sites Linking In
527
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
70.8% |
|
United States |
2.4% |
|
Singapore |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,296 |
|
United States |
345,281 |
|
Singapore |
49,972 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nrma |
13.42% |
|
nrma insurance |
3.67% |
|
nrma roadside assistance |
3.41% |
|
nrma login |
2.92% |
|
mynrma |
2.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 51,044 | |
| 30,634 | |
| 31,070 | |
| 44,644 | |
| 112,073 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 931 | 5 | |
| 354 | 6 | |
| 149 | 8 | |
| 67 | 8 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
road trips |
40 | 14 |
|
brisbane |
9 | 2 |
|
queensland |
5 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
home insurance |
34 | 50 |
|
motorcycle insurance |
32 | 44 |
|
car insurance qld |
31 | 10 |
|
car insurance quotes |
29 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance australia |
53 | 13 |
|
caravan insurance |
54 | 20 |
|
sgio |
60 | 24 |
|
australia insurance |
53 | 8 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car insurance compare |
28 | 60 |
|
pay nsw rego |
28 | 13 |
|
pay registration nsw |
28 | 14 |
|
best car australia 2018 |
28 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
event cinema |
32 | 0.76% |
|
nmra |
30 | 1.14% |
|
oil engine |
17 | 1.63% |
|
queanbeyan |
26 | 1.47% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.5% | |
| 52.2% | |
| 51.8% | |
| 37.8% | |
| 12.5% |
| Website | Referral Sites |
|---|---|
| 988 | |
| 668 | |
| 527 | |
| 355 | |
| 99 |
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