norton.com Overview
Alexa Rank
721
Daily Pageviews per Visitor
2.32
Daily Time on Site
2:32
Bounce Rate
58.6%
Search Traffic
11.4%
Total Sites Linking In
11,739
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
34.1% |
|
India |
11.7% |
|
China |
5.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
527 |
|
India |
1,330 |
|
China |
5,314 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
norton |
1.82% |
|
password generator |
1.53% |
|
norton antivirus |
1.13% |
|
norton setup |
0.93% |
|
norton login |
0.57% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,221 | |
| 1,786 | |
| 2,321 | |
| 41,638 | |
| 867 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 45,621 | 38 | |
| 7,624 | 14 | |
| 6,553 | 10 | |
| 2,838 | 3 | |
| 1,293 | 23 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
global pandemic |
0 | 0 |
|
tv shows |
10 | 25 |
|
contributing editors |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
free virus scan |
53 | 36 |
|
free virus scanner |
46 | 24 |
|
virus scan |
42 | 42 |
|
best free antivirus |
41 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kaspersky total security |
62 | 47 |
|
kaspersky antivirus |
21 | 43 |
|
kaspersky internet security |
62 | 50 |
|
disable norton 360 |
58 | 7 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free antivirus |
61 | 69 |
|
antivirus free |
54 | 71 |
|
free virus scan |
53 | 70 |
|
free antivirus protection |
53 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mia khalifah dms |
27 | 1.14% |
|
mobymax sign in |
33 | 0.55% |
|
susan dey |
45 | 0.07% |
|
casino slots |
26 | 0.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.7% | |
| 38.9% | |
| 18.4% | |
| 11.4% | |
| 3.9% |
| Website | Referral Sites |
|---|---|
| 24.8 k | |
| 16.3 k | |
| 11.9 k | |
| 11.7 k | |
| 11 k |
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