avast.com Overview
Alexa Rank
2,321
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:04
Bounce Rate
63.7%
Search Traffic
46.2%
Total Sites Linking In
10,785
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
13.9% |
|
India |
10.3% |
|
China |
5.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,217 |
|
India |
3,687 |
|
China |
11,948 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
avast |
6.36% |
|
avast free antivirus |
3.18% |
|
avast antivirus |
2.85% |
|
password generator |
2.26% |
|
avast free |
1.82% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,708 | |
| 2,221 | |
| 6,511 | |
| 5,167 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,625 | 14 | |
| 1,966 | 28 | |
| 645 | 41 | |
| 255 | 9 | |
| 9 | 60 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
malware |
263 | 12 |
|
anti virus |
319 | 22 |
|
cyber security |
337 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
smishing |
40 | 33 |
|
advanced persistent threat |
33 | 30 |
|
антивирус скачать |
33 | 18 |
|
how to restore quarantined files |
33 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bitdefender |
59 | 62 |
|
malwarebytes free |
72 | 58 |
|
kaspersky internet security |
62 | 50 |
|
kaspersky total security |
62 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free antivirus |
74 | 69 |
|
antivirus free |
66 | 71 |
|
free antivirus download |
66 | 63 |
|
free antivirus software |
65 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ip local |
18 | 2.52% |
|
what is my pc ip address |
16 | 4.54% |
|
ultravnc teamviewer |
22 | 3.65% |
|
best spyware software |
14 | 4.47% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.2% | |
| 38.9% | |
| 34.1% | |
| 26.7% | |
| 22.6% |
| Website | Referral Sites |
|---|---|
| 11.9 k | |
| 10.8 k | |
| 7.3 k | |
| 6.7 k | |
| 4.4 k |
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