kaspersky.com Overview
Alexa Rank
2,221
Daily Pageviews per Visitor
2.7
Daily Time on Site
3:16
Bounce Rate
51.7%
Search Traffic
38.9%
Total Sites Linking In
11,879
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
9.2% |
|
India |
9.1% |
|
China |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,324 |
|
India |
3,264 |
|
China |
9,605 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky |
5.9% |
|
kaspersky internet security |
2.86% |
|
kaspersky total security |
1.96% |
|
my kaspersky |
1.94% |
|
kaspersky free |
1.34% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,321 | |
| 5,030 | |
| 1,873 | |
| 5,167 | |
| 1,786 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,625 | 14 | |
| 4,668 | 18 | |
| 1,966 | 28 | |
| 645 | 41 | |
| 80 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
malware |
461 | 53 |
|
anti virus |
667 | 39 |
|
cyber security |
844 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
coinhive |
39 | 41 |
|
driver updater |
37 | 43 |
|
online malware removal |
36 | 8 |
|
ad blocker |
35 | 58 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bitdefender |
59 | 62 |
|
avg |
24 | 58 |
|
bitdefender total security |
57 | 42 |
|
avast |
61 | 63 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free antivirus |
66 | 69 |
|
online virus scan |
66 | 66 |
|
free virus scan |
60 | 70 |
|
online virus scanner |
60 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
google secure |
18 | 2.93% |
|
chrome vulnerability |
15 | 3.02% |
|
difference between mac and ip address |
10 | 4.52% |
|
bitdefender uninstall tool |
28 | 0.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.4% | |
| 46.2% | |
| 38.9% | |
| 37% | |
| 34.1% |
| Website | Referral Sites |
|---|---|
| 11.9 k | |
| 11.5 k | |
| 10.8 k | |
| 6.7 k | |
| 270 |
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