nhsinform.scot Overview
Alexa Rank
32,389
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:46
Bounce Rate
78.9%
Search Traffic
68.8%
Total Sites Linking In
6,037
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
48.6% |
|
United States |
14.8% |
|
India |
7.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,324 |
|
United States |
29,133 |
|
India |
53,614 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vertigo |
2.24% |
|
otitis externa |
1.1% |
|
stomach ache |
0.78% |
|
thrush in adults |
0.75% |
|
pcr test |
0.69% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,357 | |
| 25,553 | |
| 21,083 | |
| 21,244 | |
| 128,553 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,020 | 279 | |
| 1,879 | 33 | |
| 1,172 | 7 | |
| 952 | 39 | |
| 790 | 480 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
weakened immune system |
31 | 6,796 |
|
social care |
46 | 4,788 |
|
symptoms |
126 | 1,756 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cyst |
52 | 49 |
|
emphysema |
51 | 52 |
|
encephalitis |
51 | 49 |
|
plantar fasciitis |
50 | 60 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
plantar fasciitis |
67 | 60 |
|
strep throat |
75 | 53 |
|
hernia |
75 | 55 |
|
sciatica |
73 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
why do we get hiccups |
32 | 75 |
|
vegetarian vs vegan |
31 | 65 |
|
how do you get ringworm |
31 | 38 |
|
how do you get sepsis |
31 | 38 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lower stomach pain |
26 | 0.95% |
|
how long does flu last |
24 | 1.53% |
|
pictures of hives |
25 | 1.53% |
|
why is my nose bleeding |
11 | 3.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 81.5% | |
| 75.5% | |
| 72% | |
| 68.8% | |
| 64.1% |
| Website | Referral Sites |
|---|---|
| 59.5 k | |
| 7.1 k | |
| 6 k | |
| 4.7 k | |
| 2.5 k |
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