nhtsa.gov Overview
Alexa Rank
35,045
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:17
Bounce Rate
66.1%
Search Traffic
40.5%
Total Sites Linking In
14,543
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
72.4% |
|
Canada |
2.9% |
|
Pakistan |
2.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
7,041 |
|
Canada |
15,422 |
|
Pakistan |
24,274 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nhtsa |
3.85% |
|
nhtsa recall |
1.27% |
|
national highway traffic safety administration |
1.17% |
|
gm recall |
1.12% |
|
recall |
1.02% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 76,632 | |
| 65,274 | |
| 9,069 | |
| 379,612 | |
| 27,575 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,498 | 44 | |
| 2,895 | 55 | |
| 612 | 152 | |
| 547 | 5 | |
| 6 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air bags |
50 | 1,816 |
|
highway safety |
46 | 129 |
|
motor vehicles |
144 | 663 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kia sorento problems |
30 | 20 |
|
2013 chrysler 200 problems |
29 | 13 |
|
2011 kia soul problems |
29 | 12 |
|
2012 hyundai sonata hybrid problems |
29 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
product recall |
64 | 25 |
|
product recalls |
65 | 20 |
|
emission recall |
65 | 5 |
|
bmw safety |
51 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
2018 kia soul safety rating |
35 | 64 |
|
crash test ratings |
34 | 66 |
|
hyundai tucson safety rating |
34 | 67 |
|
2013 kia soul safety rating |
34 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hyundai recalls |
28 | 1.16% |
|
carseat |
28 | 0.82% |
|
kia recalls |
28 | 1.17% |
|
subaru vin lookup |
23 | 2.61% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.1% | |
| 67.9% | |
| 46.4% | |
| 40.5% | |
| 37.7% |
| Website | Referral Sites |
|---|---|
| 33.8 k | |
| 14.5 k | |
| 6 k | |
| 466 | |
| 222 |
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