iihs.org Overview
Alexa Rank
82,416
Daily Pageviews per Visitor
3.1
Daily Time on Site
2:54
Bounce Rate
55.1%
Search Traffic
67.1%
Total Sites Linking In
5,964
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
45.5% |
|
Canada |
7.5% |
|
Pakistan |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
23,836 |
|
Canada |
16,940 |
|
Pakistan |
32,956 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iihs |
7.62% |
|
iihs crash tests 2018 |
5.08% |
|
car safety ratings |
1.47% |
|
insurance institute for highway safety |
1.43% |
|
iihs safety ratings |
1.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 35,864 | |
| 526,830 | |
| 547,951 | |
| 677,670 | |
| 141,310 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 36,035 | 35 | |
| 2,895 | 55 | |
| 1,094 | 11 | |
| 612 | 152 | |
| 86 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
motor vehicles |
220 | 308 |
|
steering wheel |
82 | 581 |
|
torque |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
car recalls |
37 | 34 |
|
hyundai recall |
35 | 32 |
|
auto recalls |
33 | 31 |
|
2017 infiniti qx60 hybrid |
33 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ncap test |
24 | 13 |
|
ncap |
13 | 36 |
|
ncap ratings |
51 | 10 |
|
i20 safety rating |
54 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car ratings |
45 | 69 |
|
jeep wrangler safety rating |
43 | 62 |
|
honda civic safety rating |
40 | 45 |
|
volvo xc90 safety rating |
40 | 21 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
florida cell phone law 2018 |
24 | 3.22% |
|
2000 nissan sentra gxe |
9 | 3.5% |
|
gdl |
36 | 0.31% |
|
2013 volkswagen tiguan |
19 | 2.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.3% | |
| 67.1% | |
| 59.6% | |
| 41% | |
| 34.1% |
| Website | Referral Sites |
|---|---|
| 14.5 k | |
| 6.6 k | |
| 6 k | |
| 4.6 k | |
| 368 |
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