safercar.gov Overview
Alexa Rank
459,994
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:01
Bounce Rate
30.1%
Search Traffic
2.3%
Total Sites Linking In
6,335
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
98.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
79,259 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vin lookup |
13.18% |
|
recall by vin |
5.6% |
|
recalls by vin |
3.56% |
|
nhtsa |
2.05% |
|
recall |
1.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,063,313 | |
| 36,648 | |
| - | |
| 110,157 | |
| 394,007 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,904 | 55 | |
| 17 | 14 | |
| 11 | 25 | |
| 8 | 11 | |
| 1 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
passenger vehicles |
0 | 0 |
|
air bags |
3 | 2 |
|
motor vehicles |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
honda air bag inflator recall |
28 | 51 |
|
honda kc1 recall |
20 | 3 |
|
airbag inflator |
19 | 15 |
|
eric reid panthers |
18 | 50 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
rv recalls |
47 | 11 |
|
ford vin decoder |
62 | 44 |
|
vin decoder |
60 | 54 |
|
vin number decoder |
62 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
recall website |
31 | 66 |
|
vin lookup free |
29 | 60 |
|
find recalls by vin |
27 | 66 |
|
auto recall website |
27 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mercedes recall |
23 | 1.94% |
|
takata airbag recall list |
22 | 2.61% |
|
takata |
36 | 0.43% |
|
dodge vin lookup |
24 | 2.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.9% | |
| 40.6% | |
| 30% | |
| 2.3% | |
| Website | Referral Sites |
|---|---|
| 14.5 k | |
| 6.3 k | |
| 977 | |
| 79 |
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