nhs.scot Overview
Alexa Rank
111,236
Daily Pageviews per Visitor
2.4
Daily Time on Site
5:01
Bounce Rate
34.1%
Search Traffic
17%
Total Sites Linking In
415
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
73.4% |
|
United States |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,586 |
|
United States |
442,847 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
turas |
5.45% |
|
nhs scotland |
2.84% |
|
nhs scotland login |
2.74% |
|
nhs scotland jobs |
2.48% |
|
prioritisation matrix |
2.06% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 31,716 | |
| 242,959 | |
| 1,212,833 | |
| 1,937,312 | |
| 1,287,613 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 625 | 53 | |
| 357 | 49 | |
| 12 | 13 | |
| 6 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
social care |
99 | 122 |
|
public health |
18 | 107 |
|
scotland |
104 | 74 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nhs inform.scot/covid 19 vaccine |
25 | 8 |
|
negative lateral flow test |
18 | 13 |
|
nhs 24 |
17 | 15 |
|
negative lateral flow |
17 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nhs |
53 | 51 |
|
nhs net |
24 | 28 |
|
nhs 24 |
60 | 15 |
|
apply for nhs |
45 | 5 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
111 online |
9 | 39 |
|
coaching vs mentoring |
8 | 52 |
|
nhs online |
8 | 10 |
|
can you choose which vaccine you get |
8 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
project lift |
16 | 4.68% |
|
prioritisation |
25 | 1.28% |
|
religion in scotland |
13 | 4.1% |
|
nes |
56 | 0.02% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.4% | |
| 55% | |
| 50% | |
| 17% | |
| Website | Referral Sites |
|---|---|
| 442 | |
| 415 | |
| 415 | |
| 318 | |
| 242 |
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