nhslothian.scot Overview
Alexa Rank
988,110
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:41
Bounce Rate
80.0%
Search Traffic
63.2%
Total Sites Linking In
242
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
76.7% |
|
United States |
13.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
24,907 |
|
United States |
509,682 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
royal infirmary edinburgh |
8.26% |
|
edinburgh royal infirmary |
3.7% |
|
health promotion |
2.53% |
|
western general hospital |
2.52% |
|
nhs lothian |
2.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 121,643 | |
| 724,564 | |
| 3,611,202 | |
| 240,130 | |
| 1,170,005 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 628 | 53 | |
| 454 | 28 | |
| 370 | 48 | |
| 172 | 40 | |
| 12 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
social care |
0 | 0 |
|
public health |
0 | 0 |
|
scotland |
2 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
covid cases scotland |
20 | 13 |
|
nhs scotland jobs |
19 | 14 |
|
phs scotland |
18 | 9 |
|
trends in daily data |
18 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
covid vaccine booking |
65 | 35 |
|
book covid vaccine |
63 | 24 |
|
book second covid vaccine |
62 | 21 |
|
walk in vaccination centre |
49 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
coaching vs mentoring |
8 | 52 |
|
off to a good start |
8 | 70 |
|
can you choose which vaccine you get |
8 | 60 |
|
difference between coaching and mentoring |
7 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sick kid |
12 | 4.9% |
|
wgh |
24 | 1.71% |
|
what is a living donor liver transplant |
16 | 4.88% |
|
vaccination under 18 |
7 | 4.29% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.2% | |
| 40% | |
| 20% | |
| 15.7% | |
| Website | Referral Sites |
|---|---|
| 442 | |
| 415 | |
| 242 | |
| 170 | |
| 144 |
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