natlib.govt.nz Overview
Alexa Rank
166,760
Daily Pageviews per Visitor
3.1
Daily Time on Site
6:31
Bounce Rate
50.5%
Search Traffic
42.7%
Total Sites Linking In
2,128
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
38.7% |
|
United States |
16.2% |
|
Australia |
7.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
299 |
|
United States |
94,724 |
|
Australia |
16,074 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
new zealand herald |
4% |
|
papers past |
2.15% |
|
nz herald |
1.29% |
|
the press |
1.24% |
|
papers past nz |
1.13% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 144,718 | |
| 395,681 | |
| 212,550 | |
| 244,363 | |
| 626,958 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 145,113 | 38 | |
| 1,719 | 122 | |
| 1,179 | 12 | |
| 652 | 162 | |
| 17 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alert levels |
14 | 44 |
|
auckland |
81 | 26 |
|
new zealand |
286 | 21 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz |
45 | 41 |
|
maps |
43 | 89 |
|
locations of interest |
42 | 30 |
|
map |
39 | 79 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bunnings |
70 | 59 |
|
the warehouse |
52 | 48 |
|
mitre 10 |
59 | 46 |
|
hb today |
16 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
covid qr code for business |
29 | 56 |
|
how did the church ciuster get covid 19 in nz |
29 | 20 |
|
booking vaccine online |
28 | 53 |
|
website |
25 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
peir metoxh |
19 | 1.54% |
|
n sjd ih |
15 | 3.19% |
|
integrated library system |
21 | 2.67% |
|
witness in the corridor |
20 | 1.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.8% | |
| 51% | |
| 42.7% | |
| 16.5% | |
| 14.2% |
| Website | Referral Sites |
|---|---|
| 14.1 k | |
| 4.4 k | |
| 2.1 k | |
| 1.1 k |
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