michaels.com Overview
Alexa Rank
4,612
Daily Pageviews per Visitor
4.05
Daily Time on Site
4:19
Bounce Rate
33.1%
Search Traffic
34.6%
Total Sites Linking In
6,508
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
78.8% |
|
Canada |
10.4% |
|
India |
2.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
842 |
|
Canada |
695 |
|
India |
26,054 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
michaels |
14.01% |
|
michaels craft store |
2.42% |
|
michaels near me |
1.51% |
|
michaels coupons |
1.3% |
|
michaels coupon |
1.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,728 | |
| 10,592 | |
| 19,430 | |
| 17,125 | |
| 17,263 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,633 | 14 | |
| 1,258 | 36 | |
| 977 | 13 | |
| 719 | 14 | |
| 158 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
arts and crafts |
35 | 24 |
|
hobby lobby |
23 | 13 |
|
yarn |
131 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
felt by the yard |
33 | 19 |
|
4th of july decorations |
32 | 27 |
|
yupo paper |
31 | 33 |
|
armor etch |
31 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
michael's restaurant |
46 | 29 |
|
michaels restaurant |
48 | 16 |
|
winsor and newton |
15 | 33 |
|
pastel |
67 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
craft store |
63 | 55 |
|
craft store near me |
62 | 28 |
|
arts and crafts store |
55 | 57 |
|
art supply store |
53 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
beeswax pastilles |
20 | 2.71% |
|
yellow duct tape |
18 | 4.97% |
|
crepe paper rolls |
18 | 4.84% |
|
20 x 20 frame |
20 | 3.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.9% | |
| 38.8% | |
| 35% | |
| 34.6% | |
| 29% |
| Website | Referral Sites |
|---|---|
| 6.5 k | |
| 4.2 k | |
| 3.4 k | |
| 2.9 k | |
| 2.3 k |
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