partycity.com Overview
Alexa Rank
17,314
Daily Pageviews per Visitor
3.9
Daily Time on Site
4:42
Bounce Rate
37.9%
Search Traffic
45.2%
Total Sites Linking In
2,198
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.4% |
|
Pakistan |
2.3% |
|
Canada |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,251 |
|
Pakistan |
21,885 |
|
Canada |
33,703 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
party city |
15.23% |
|
halloween costumes |
1.51% |
|
partycity |
1.24% |
|
party city costumes |
0.63% |
|
party city balloons |
0.6% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 16,831 | |
| 60,253 | |
| 190,967 | |
| 16,552 | |
| 4,631 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,022 | 10 | |
| 963 | 18 | |
| 841 | 58 | |
| 693 | 4 | |
| 158 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
superstore |
5 | 99 |
|
super hero |
14 | 289 |
|
halloween costumes |
49 | 57 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
austin powers costume |
34 | 23 |
|
oriental trading |
33 | 67 |
|
halloween discounts |
33 | 12 |
|
willy wonka costume |
32 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
beer costume |
25 | 17 |
|
game of thrones costumes |
62 | 29 |
|
playboy bunny costume |
59 | 29 |
|
bear costume |
59 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
halloween store |
56 | 54 |
|
halloween costumes for kids |
52 | 59 |
|
halloween sale |
52 | 70 |
|
halloween costumes for girls |
51 | 29 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kids birthday |
21 | 2.78% |
|
m&m candy |
28 | 1.06% |
|
cat birthday party |
18 | 4.29% |
|
american flag suit |
21 | 4.7% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.5% | |
| 45.2% | |
| 42.9% | |
| 37.2% | |
| 36.4% |
| Website | Referral Sites |
|---|---|
| 2.4 k | |
| 2.3 k | |
| 2.2 k | |
| 1 k | |
| 1 k |
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