joann.com Overview
Alexa Rank
9,728
Daily Pageviews per Visitor
5.3
Daily Time on Site
6:11
Bounce Rate
28.8%
Search Traffic
35%
Total Sites Linking In
4,230
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.1% |
|
Canada |
1.5% |
|
India |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,645 |
|
Canada |
10,497 |
|
India |
79,438 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
joann fabrics |
6.93% |
|
joanns |
4.26% |
|
joann fabric |
3.61% |
|
joann |
2.09% |
|
joann's fabric store |
0.94% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,612 | |
| 10,592 | |
| 45,847 | |
| 9,625 | |
| 19,430 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,633 | 14 | |
| 1,258 | 36 | |
| 719 | 14 | |
| 380 | 4 | |
| 158 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
arts and crafts |
1 | 212 |
|
hobby lobby |
0 | 0 |
|
yarn |
17 | 41 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
party supplies |
40 | 48 |
|
foam board |
38 | 42 |
|
gold glitter |
37 | 36 |
|
floral foam |
36 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
polyester fabric |
60 | 36 |
|
discount fabric |
51 | 33 |
|
cotton jersey |
53 | 21 |
|
poplin fabric |
58 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
craft store near me |
52 | 28 |
|
craft store |
52 | 55 |
|
fabric store |
48 | 53 |
|
online fabric store |
46 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
buy buttons |
20 | 3.85% |
|
brother st531hd |
18 | 4.8% |
|
floral letters |
18 | 3.56% |
|
canvas sizes |
34 | 0.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.9% | |
| 38.8% | |
| 35% | |
| 34.6% | |
| 30.5% |
| Website | Referral Sites |
|---|---|
| 6.5 k | |
| 4.2 k | |
| 3.4 k | |
| 2.3 k | |
| 1.3 k |
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