mfat.govt.nz Overview
Alexa Rank
176,872
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:12
Bounce Rate
63.0%
Search Traffic
54.9%
Total Sites Linking In
1,405
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
16.3% |
|
United States |
6.4% |
|
Australia |
6.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,323 |
|
United States |
263,824 |
|
Australia |
28,087 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
new zealand |
6.64% |
|
new zealand embassy |
3.02% |
|
tokelau |
2.19% |
|
mfat |
1.53% |
|
cptpp |
1.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,808 | |
| 95,029 | |
| 473,646 | |
| 36,106 | |
| 124,335 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 11,859 | 81 | |
| 1,724 | 122 | |
| 656 | 162 | |
| 531 | 27 | |
| 266 | 52 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealand |
371 | 26 |
|
auckland |
55 | 25 |
|
new zealanders |
109 | 31 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz immigration news |
45 | 27 |
|
covid update nz |
44 | 22 |
|
locations of interest |
41 | 30 |
|
you |
40 | 79 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
philippines |
71 | 61 |
|
fiji |
53 | 56 |
|
hong kong |
75 | 61 |
|
singapore |
68 | 64 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
new zealand government website |
37 | 57 |
|
covid 19 website |
29 | 56 |
|
nz government website |
28 | 54 |
|
covid website |
27 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
winston peters |
27 | 0.94% |
|
trans pacific partnership |
33 | 0.45% |
|
tuvalu |
51 | 0.05% |
|
nz passport |
26 | 1.36% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.9% | |
| 54.1% | |
| 50.9% | |
| 23.8% | |
| 16.7% |
| Website | Referral Sites |
|---|---|
| 4.4 k | |
| 3.5 k | |
| 3.2 k | |
| 2.1 k | |
| 1.4 k |
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