kaspersky.co.uk Overview
Alexa Rank
257,162
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:54
Bounce Rate
55.3%
Search Traffic
19.1%
Total Sites Linking In
713
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
60.1% |
|
Ireland |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
6,386 |
|
Ireland |
8,959 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky |
7.06% |
|
kaspersky internet security |
4.11% |
|
qr code |
2.87% |
|
kaspersky total security |
2.27% |
|
computrace |
1.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 379,800 | |
| 73,669 | |
| 42,789 | |
| 1,473,396 | |
| 1,095,502 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 222 | 12 | |
| 80 | 6 | |
| 39 | 1 | |
| 22 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
data leak |
76 | 23 |
|
anti virus |
90 | 20 |
|
malware |
51 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kaspersky secure connection |
39 | 31 |
|
kaspersky small office security download |
36 | 17 |
|
kaspersky safe kids |
32 | 33 |
|
kaspersky antivirus download |
32 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kaspersky safe kids |
63 | 33 |
|
kaspersky secure connection |
65 | 31 |
|
kaspersky antivirus download |
21 | 29 |
|
kaspersky small office security |
56 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kaspersky free |
56 | 59 |
|
free antivirus |
46 | 69 |
|
free antivirus download |
41 | 63 |
|
kaspersky free trial |
40 | 22 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is cybercrime |
21 | 1.24% |
|
trojan |
45 | 0.11% |
|
kaspersky ad blocker |
18 | 3.08% |
|
kaspersky logo |
20 | 1.51% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.6% | |
| 47% | |
| 36% | |
| 19.1% | |
| Website | Referral Sites |
|---|---|
| 713 | |
| 270 | |
| 226 | |
| 121 | |
| 30 |
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