kaspersky.nl Overview
Alexa Rank
934,667
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:49
Bounce Rate
67.1%
Search Traffic
50.9%
Total Sites Linking In
557
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Netherlands |
65.2% |
|
Belgium |
11.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Netherlands |
11,000 |
|
Belgium |
24,317 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky |
10.36% |
|
qr code |
5.12% |
|
steam |
4.5% |
|
trojan virus |
2.89% |
|
cybersecurity |
2.54% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,767,581 | |
| 76,212 | |
| 11,240,124 | |
| 1,740,650 | |
| 1,443,794 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kaspersky secure connection |
25 | 31 |
|
kaspersky internet security 2021 |
19 | 30 |
|
antivirus software |
17 | 47 |
|
kaspersky 2018 |
17 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kaspersky internet security 2021 |
60 | 30 |
|
kaspersky internet security 2018 |
31 | 40 |
|
kaspersky anti-virus |
62 | 34 |
|
kaspersky removal tool |
13 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kaspersky free |
38 | 59 |
|
free antivirus |
34 | 69 |
|
antivirus free |
24 | 71 |
|
free virus scan |
21 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vpn |
69 | 0% |
|
spear phishing |
41 | 0.12% |
|
trojan |
45 | 0.08% |
|
kaspersky antivirus |
43 | 0.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.9% | |
| 41.4% | |
| 30.8% | |
| 23.3% | |
| Website | Referral Sites |
|---|---|
| 557 | |
| 121 | |
| 59 | |
| 59 | |
| 51 |
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