kaspersky.com.au Overview
Alexa Rank
385,561
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:24
Bounce Rate
58.3%
Search Traffic
33.3%
Total Sites Linking In
226
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
53.8% |
|
Pakistan |
17.3% |
|
New Zealand |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
8,505 |
|
Pakistan |
42,095 |
|
New Zealand |
10,907 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky |
12.63% |
|
kaspersky total security |
5.36% |
|
kaspersky internet security |
5.04% |
|
my kaspersky |
4.87% |
|
qr code |
2.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,555,436 | |
| 249,033 | |
| 71,153 | |
| 43,463 | |
| 66,218 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 222 | 12 | |
| 81 | 6 | |
| 39 | 1 | |
| 22 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
data leak |
18 | 2 |
|
anti virus |
18 | 2 |
|
malware |
10 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kaspersky internet security 2018 free download |
31 | 21 |
|
kaspersky blog |
31 | 20 |
|
kaspersky internet security free download |
28 | 18 |
|
kaspersky total security 2018 trial |
28 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
smishing |
65 | 33 |
|
kaspersky 2018 |
49 | 25 |
|
kaspersky 2021 |
55 | 14 |
|
kaspersky internet security 2021 download |
59 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kaspersky free |
56 | 59 |
|
free antivirus |
46 | 69 |
|
free antivirus download |
41 | 63 |
|
kaspersky free trial |
40 | 22 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is adware |
27 | 0.94% |
|
stealth virus |
21 | 3.2% |
|
kaspersky vpn |
36 | 0.13% |
|
qr code scanner |
44 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.3% | |
| 47% | |
| 33.3% | |
| 20.2% | |
| Website | Referral Sites |
|---|---|
| 713 | |
| 270 | |
| 226 | |
| 121 | |
| 30 |
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