hmrc.gov.uk Overview
Alexa Rank
61,246
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:51
Bounce Rate
49.6%
Search Traffic
21.6%
Total Sites Linking In
7,945
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
56.5% |
|
United States |
13.0% |
|
Hong Kong |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,471 |
|
United States |
62,274 |
|
Hong Kong |
10,320 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hmrc login |
16.77% |
|
hmrc |
2.02% |
|
hmrc online |
1.94% |
|
apply for gmr |
1.82% |
|
hmrc vat |
1.12% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,968 | |
| 4,821 | |
| 99,278 | |
| 260,948 | |
| 4,909,488 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 884 | 1 | |
| 594 | 8 | |
| 116 | 125 | |
| 60 | 7 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
tax returns |
10 | 14 |
|
income taxes |
9 | 12 |
|
tax year |
10 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gateway account |
27 | 10 |
|
capital gains tax uk |
26 | 25 |
|
gateway sign in |
26 | 8 |
|
tax free childcare |
21 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tax code |
64 | 32 |
|
companies house |
17 | 54 |
|
gov uk |
27 | 34 |
|
tax free childcare |
44 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hmrc online |
42 | 16 |
|
hmrc online services |
37 | 18 |
|
hmrc online account |
36 | 9 |
|
self assessment online |
34 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vat checker uk |
15 | 3.94% |
|
check vat |
21 | 1.15% |
|
corporation tax helpline |
9 | 4.96% |
|
ioss |
38 | 0.14% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.7% | |
| 21.6% | |
| 0.7% | |
| 0.1% | |
| Website | Referral Sites |
|---|---|
| 7.9 k | |
| 2.8 k | |
| 231 | |
| 158 | |
| 59 |
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