hm.com Overview
Alexa Rank
883
Daily Pageviews per Visitor
7.07
Daily Time on Site
6:23
Bounce Rate
23.8%
Search Traffic
45.2%
Total Sites Linking In
19,510
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
18.5% |
|
India |
9.7% |
|
Germany |
7.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
911 |
|
India |
1,321 |
|
Germany |
379 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
h&m |
15.44% |
|
hm |
8.87% |
|
h and m |
7.88% |
|
h&m online shopping |
2.2% |
|
h & m |
1.57% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 610 | |
| 393 | |
| 3,851 | |
| 1,043 | |
| 1,213 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 16,201 | 11 | |
| 2,927 | 70 | |
| 2,221 | 25 | |
| 416 | 10 | |
| 147 | 43 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
twitter account |
0 | 0 |
|
work day |
4 | 32 |
|
online ordering |
5 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
shearling jacket |
41 | 31 |
|
high neck t shirt |
40 | 19 |
|
hooded coat |
40 | 16 |
|
striped shirt dress |
39 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jack and jones |
55 | 46 |
|
foot locker |
58 | 57 |
|
footlocker |
59 | 63 |
|
the body shop |
61 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sale |
65 | 68 |
|
online shop |
63 | 63 |
|
online shopping |
61 | 70 |
|
shop online |
58 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pijamas mujer |
19 | 1.72% |
|
baby girls |
20 | 2.38% |
|
denim jacket women |
27 | 1.02% |
|
fishnet leggings |
22 | 1.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.2% | |
| 43% | |
| 41.5% | |
| 34.6% | |
| 33.1% |
| Website | Referral Sites |
|---|---|
| 19.5 k | |
| 13.1 k | |
| 12.8 k | |
| 9.1 k | |
| 5.7 k |
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