zara.com Overview
Alexa Rank
610
Daily Pageviews per Visitor
7.17
Daily Time on Site
6:05
Bounce Rate
31.8%
Search Traffic
41.5%
Total Sites Linking In
13,078
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
15.7% |
|
India |
6.1% |
|
United Kingdom |
5.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,154 |
|
India |
2,174 |
|
United Kingdom |
492 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zara |
23.21% |
|
zara kids |
3.67% |
|
zara baby |
1.46% |
|
zara turkey |
1.19% |
|
zara usa |
1.12% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 883 | |
| 3,851 | |
| 393 | |
| 7,696 | |
| 11,535 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 16,201 | 11 | |
| 2,221 | 25 | |
| 416 | 10 | |
| 147 | 43 | |
| 114 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
twitter account |
0 | 0 |
|
unlikely event |
0 | 0 |
|
work day |
20 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
stradivarius |
40 | 54 |
|
sweaters & cardigans |
38 | 12 |
|
kappa |
36 | 52 |
|
plus size |
36 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
massimo dutti |
20 | 55 |
|
stradivarius |
20 | 54 |
|
oysho |
30 | 48 |
|
tommy hilfiger |
17 | 61 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online shop |
63 | 63 |
|
online shopping |
62 | 70 |
|
sale |
61 | 68 |
|
shop online |
58 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lobster shirt |
18 | 3.96% |
|
black tank top |
27 | 1.09% |
|
black sweater |
26 | 1.05% |
|
white trousers |
16 | 4.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.2% | |
| 43% | |
| 41.5% | |
| 38.4% | |
| 33.1% |
| Website | Referral Sites |
|---|---|
| 19.5 k | |
| 13.1 k | |
| 12.8 k | |
| 5.7 k | |
| 2.6 k |
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