gap.com Overview
Alexa Rank
1,213
Daily Pageviews per Visitor
3.62
Daily Time on Site
6:10
Bounce Rate
29.4%
Search Traffic
21.2%
Total Sites Linking In
8,952
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
85.7% |
|
Mexico |
1.6% |
|
India |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
280 |
|
Mexico |
2,879 |
|
India |
18,982 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
old navy |
24.12% |
|
banana republic |
13.34% |
|
gap |
7.17% |
|
oldnavy |
3.59% |
|
gap kids |
3.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 150,009 | |
| 12,557 | |
| 6,329 | |
| 7,284 | |
| 2,205,276 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,054 | 48 | |
| 1,946 | 10 | |
| 1,560 | 112 | |
| 18 | 3 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
adidas |
0 | 0 |
|
limited edition |
6 | 2 |
|
promo codes |
1 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bell sleeve |
36 | 27 |
|
skirts |
34 | 38 |
|
jcrew |
33 | 66 |
|
cable knit sweater |
33 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
motherhood maternity |
19 | 56 |
|
jcpenny |
64 | 56 |
|
bath and body works |
79 | 68 |
|
sunglass hut |
73 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
linen pants for women |
46 | 70 |
|
sweaters for men |
45 | 74 |
|
work clothes for women |
45 | 68 |
|
shorts for men |
44 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
jogger pants |
36 | 0.26% |
|
khaki pants for men |
26 | 1.59% |
|
terry shorts |
18 | 3.83% |
|
maternity nursing clothes |
15 | 2.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 30.1% | |
| 21.2% | |
| 19.1% | |
| 15.4% | |
| 14.6% |
| Website | Referral Sites |
|---|---|
| 12.4 k | |
| 9 k | |
| 6.1 k | |
| 1.4 k | |
| 468 |
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