thenational.scot Overview
Alexa Rank
73,900
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:57
Bounce Rate
59.9%
Search Traffic
29%
Total Sites Linking In
2,068
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
70.7% |
|
United States |
5.1% |
|
Ireland |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,118 |
|
United States |
123,117 |
|
Ireland |
6,704 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scottish wildcat (species) |
10.68% |
|
who invented the flying v guitar? |
6.7% |
|
scotland free sanitary products |
3.42% |
|
lesia vasylenko |
3.15% |
|
the national |
2.43% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 48,714 | |
| 9,371 | |
| 124,897 | |
| 94,310 | |
| 282,037 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 116,294 | 42 | |
| 85,376 | 86 | |
| 48,941 | 15 | |
| 28,113 | 23 | |
| 26,410 | 84 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scottish |
11,262 | 148 |
|
scottish government |
11,015 | 130 |
|
scotland |
16,385 | 140 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
glasgow weather |
39 | 36 |
|
leigh griffiths |
38 | 22 |
|
glasgow rangers |
34 | 34 |
|
weather glasgow |
34 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
instagram down |
75 | 49 |
|
walter smith |
68 | 30 |
|
grand tour lockdown |
67 | 15 |
|
kevin guthrie |
67 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
celtic vs |
28 | 63 |
|
rangers vs |
27 | 66 |
|
celtic vs jablonec |
27 | 61 |
|
rangers vs alashkert |
27 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
jack lowden |
33 | 0.33% |
|
wonky donkey |
44 | 0.09% |
|
michael gove |
32 | 0.29% |
|
scottish newspapers |
19 | 3.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.5% | |
| 31.8% | |
| 29% | |
| 21.1% | |
| 18.9% |
| Website | Referral Sites |
|---|---|
| 6.5 k | |
| 2.3 k | |
| 2.1 k | |
| 1.3 k | |
| 608 |
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