heathrow.com Overview
Alexa Rank
56,082
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:28
Bounce Rate
54.7%
Search Traffic
60.1%
Total Sites Linking In
1,882
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
52.5% |
|
United States |
10.7% |
|
Hong Kong |
3.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,441 |
|
United States |
44,464 |
|
Hong Kong |
7,747 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
heathrow airport |
5.23% |
|
lhr airport |
3.99% |
|
heathrow |
3.48% |
|
lhr |
3.46% |
|
heathrow parking |
2.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,331,889 | |
| 4,585 | |
| 50,144 | |
| 572,460 | |
| 438,683 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 830 | 56 | |
| 695 | 125 | |
| 59 | 11 | |
| 44 | 24 | |
| 15 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
self isolate |
14 | 2,257 |
|
uk government |
40 | 816 |
|
car parks |
92 | 616 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
day 2 test uk |
24 | 24 |
|
day 2 covid test uk |
24 | 23 |
|
test to release uk |
22 | 21 |
|
day 2 and 8 test |
22 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
luton airport |
48 | 41 |
|
stansted airport |
55 | 40 |
|
stansted express |
28 | 36 |
|
edinburgh airport |
16 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to get to heathrow airport from london |
30 | 28 |
|
how to get from heathrow to london |
28 | 16 |
|
how to get to heathrow |
28 | 56 |
|
how to get from terminal 3 to terminal 5 at heathrow |
28 | 23 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ua935 |
24 | 3.99% |
|
qf1 |
22 | 4.55% |
|
vip services |
19 | 4.41% |
|
who flew the first american airlines flight |
23 | 2.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.9% | |
| 60.1% | |
| 46.7% | |
| 42.4% | |
| 41.1% |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 1.9 k | |
| 672 | |
| 153 | |
| 116 |
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