expresstest.co.uk Overview
Alexa Rank
61,454
Daily Pageviews per Visitor
3.1
Daily Time on Site
4:51
Bounce Rate
29.2%
Search Traffic
44.7%
Total Sites Linking In
153
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
70.9% |
|
United States |
9.0% |
|
Pakistan |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,821 |
|
United States |
76,743 |
|
Pakistan |
47,293 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
express test |
6.2% |
|
fit to fly covid test |
2.94% |
|
fit to fly pcr test |
2.72% |
|
pcr fit to fly test |
2.55% |
|
pcr test for travel |
2.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 62,684 | |
| 210,394 | |
| 273,445 | |
| 457,366 | |
| 291,398 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 203 | 12 | |
| 85 | 11 | |
| 58 | 12 | |
| 36 | 5 | |
| 32 | 40 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
covid-19 tests |
13 | 32 |
|
pcr test |
12 | 38 |
|
laboratory |
5 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
randox |
29 | 36 |
|
randox health |
29 | 28 |
|
test to release day 5 |
29 | 11 |
|
covid day 2 kit |
29 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
same day pcr test |
47 | 17 |
|
antigen test |
65 | 38 |
|
rapid antigen test |
62 | 34 |
|
pcr same day results |
47 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap day 2 test |
38 | 52 |
|
cheapest fit to fly covid test |
33 | 48 |
|
cheap day 2 covid test |
33 | 53 |
|
cheap pcr test |
28 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
day 2 tests |
10 | 4.52% |
|
2nd day covid test |
11 | 3.73% |
|
cheapest fit to fly covid test |
11 | 4.42% |
|
travel pcr test |
14 | 3.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.6% | |
| 44.7% | |
| 42.9% | |
| 41% | |
| 4.5% |
| Website | Referral Sites |
|---|---|
| 341 | |
| 153 | |
| 126 | |
| 84 | |
| 54 |
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