londontoolkit.com Overview
Alexa Rank
393,234
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:02
Bounce Rate
71.9%
Search Traffic
84.2%
Total Sites Linking In
180
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
25.1% |
|
United Kingdom |
12.4% |
|
Canada |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
107,179 |
|
United Kingdom |
45,210 |
|
Canada |
78,441 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
windsor castle |
3.64% |
|
stonehenge |
2.01% |
|
oyster card |
1.4% |
|
heathrow express |
1.32% |
|
where is stonehenge |
0.91% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 11,085 | |
| 86,608 | |
| 424,002 | |
| 1,294,828 | |
| 495,673 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,911 | 48 | |
| 484 | 87 | |
| 83 | 1 | |
| 46 | 27 | |
| 7 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cycling |
0 | 0 |
|
public transport |
25 | 2 |
|
central london |
46 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
congestion charge zone |
44 | 27 |
|
congestion charge |
40 | 33 |
|
london congestion charge |
38 | 29 |
|
london travel planner |
38 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wembley stadium |
60 | 45 |
|
hms belfast |
55 | 31 |
|
trafalgar square |
29 | 43 |
|
wembley |
10 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy oyster card |
54 | 15 |
|
where to buy oyster card |
53 | 22 |
|
oyster card prices |
52 | 16 |
|
oyster card price |
52 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hilton hotel london |
19 | 2.6% |
|
bayswater london |
22 | 2.04% |
|
train from heathrow to london |
21 | 4.41% |
|
stonehenge uk |
19 | 4.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 89.2% | |
| 84.2% | |
| 76.1% | |
| 52% | |
| 23.8% |
| Website | Referral Sites |
|---|---|
| 11.5 k | |
| 4.9 k | |
| 788 | |
| 180 | |
| 39 |
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