healthmarkets.com Overview
Alexa Rank
103,204
Daily Pageviews per Visitor
4.4
Daily Time on Site
3:59
Bounce Rate
53.9%
Search Traffic
38.1%
Total Sites Linking In
621
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.2% |
|
India |
14.3% |
|
Pakistan |
7.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
33,652 |
|
India |
148,784 |
|
Pakistan |
65,000 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
what is coinsurance |
2.87% |
|
medicare supplement plans |
2.59% |
|
dental insurance for seniors |
1.48% |
|
capital blue cross |
1.07% |
|
coinsurance |
0.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 48,569 | |
| 316,951 | |
| 15,467 | |
| 693,474 | |
| 133,703 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 639 | 531 | |
| 323 | 12 | |
| 116 | 21 | |
| 8 | 27 | |
| 6 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health coverage |
1 | 1 |
|
health insurance |
3 | 6 |
|
health plan |
3 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
medicare part d |
46 | 48 |
|
medical insurance |
42 | 45 |
|
health insurance plans |
41 | 41 |
|
medicare donut hole |
41 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
medigap plan f |
59 | 29 |
|
medicare part f |
59 | 32 |
|
medicare part d |
58 | 48 |
|
medicare part b |
16 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable health insurance |
55 | 66 |
|
ppo vs hmo |
53 | 65 |
|
hmo vs ppo |
52 | 64 |
|
dental insurance for seniors |
52 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
online health insurance quotes |
19 | 4.88% |
|
when is open enrollment for health insurance 2019 |
36 | 0.45% |
|
compare health insurance |
29 | 0.83% |
|
medicare for all pros and cons |
17 | 2.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.3% | |
| 43.5% | |
| 38.1% | |
| 29.7% | |
| 22.3% |
| Website | Referral Sites |
|---|---|
| 12.7 k | |
| 4.5 k | |
| 1.2 k | |
| 621 | |
| 279 |
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