oldnavy.com Overview
Alexa Rank
171,775
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:54
Bounce Rate
55.5%
Search Traffic
9.6%
Total Sites Linking In
1,382
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
93.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
43,644 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
old navy |
45.15% |
|
oldnavy |
6.11% |
|
old navy credit card |
2.78% |
|
old navy maternity |
1.36% |
|
old |
0.86% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,330 | |
| 31,752 | |
| 12,527 | |
| 14,560 | |
| 7,248 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uniform |
41 | 43 |
|
girls skorts |
40 | 20 |
|
baby clothing |
39 | 33 |
|
kids store |
37 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jcpenny |
64 | 56 |
|
tjmaxx |
64 | 67 |
|
jc penney |
64 | 54 |
|
dicks sporting good |
78 | 58 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
leggings for girls |
47 | 71 |
|
school uniforms for girls |
46 | 68 |
|
clothes for kids |
46 | 61 |
|
clothes for girls |
45 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
old navy promo code online |
22 | 2.67% |
|
maternity sweatshirt |
19 | 4.66% |
|
pay my old navy bill |
16 | 4.98% |
|
nursing wear |
19 | 3.51% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 34.8% | |
| 24.4% | |
| 23.8% | |
| 21.3% | |
| 9.6% |
| Website | Referral Sites |
|---|---|
| 9 k | |
| 3.6 k | |
| 1.5 k | |
| 1.4 k | |
| 1.1 k |
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