freddiemac.com Overview
Alexa Rank
67,988
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:03
Bounce Rate
66.5%
Search Traffic
43.3%
Total Sites Linking In
7,144
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
82.2% |
|
Canada |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
15,406 |
|
Canada |
61,409 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
freddie mac |
8.43% |
|
home possible income limits |
3.04% |
|
freddie mac home possible |
1.86% |
|
annual net income |
1.33% |
|
home possible |
1.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 34,997 | |
| 62,878 | |
| 26,174 | |
| 64,189 | |
| 213,939 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,993 | 7 | |
| 2,952 | 2 | |
| 1,232 | 26 | |
| 705 | 17 | |
| 487 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
freddie mac |
303 | 46 |
|
fannie mae |
22 | 24 |
|
mortgage rates |
109 | 143 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
conforming loan limits 2021 |
40 | 17 |
|
fannie mae reo |
38 | 18 |
|
fannie mae loan limit |
38 | 12 |
|
loan level price adjustment |
37 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cash out refinance |
68 | 40 |
|
homepath |
60 | 43 |
|
mortgage payment calculator |
68 | 56 |
|
calculate mortgage payment |
69 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fannie mae high cost areas |
38 | 48 |
|
common securitization solutions |
37 | 15 |
|
loan level price adjustment |
37 | 46 |
|
loan level price adjustments |
34 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how much is pmi |
34 | 0.42% |
|
identityiq |
39 | 0.41% |
|
mortgage rate trends 2018 |
22 | 3.22% |
|
current mortgage rates |
53 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.8% | |
| 58.9% | |
| 43.3% | |
| 43.3% | |
| 33.2% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 7.1 k | |
| 5.9 k | |
| 3.3 k | |
| 1.8 k |
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